On a weekday afternoon in Jacksonville, the noise in the room isn’t the roar of a stadium. It’s the layered sound of teenage boys talking over each other. A couple sit hunched over laptops.
Another pair toss ideas back and forth about classes and careers.
In the corner, a tall figure in a polo and ball cap moves quietly between groups, leaning in, listening, nudging.
This is where Lonnie Marts Jr. spends his time now, not in film rooms or NFL locker rooms, but inside the Leveling the Playing Field Leadership Academy, the nonprofit he and his wife built for boys who look a lot like he once did. He stops to check on a young man who, a year ago, wasn’t sure college was even an option.
“Coach,” the boy told him recently, “I want to go to college now. Can you help me get a cybersecurity certificate? I want to do something with my life.”
Moments like that are why Marts still works as hard as he ever did as a linebacker. This is his life now. And if you listen to him tell it, this might be the most important work of his life.
“My father passed away when I was seven, and my cousin took me under his wing,” Marts said. “One of his favorite things to do on Saturdays was to go play football at the park. I was training young men, and I realized that many of their moms were like my mom. They’re raising boys. They’re single moms. And they’re getting exploited.”
That loss left a void, but it fueled a greater purpose once his NFL career ended. Marts saw a segment of young men who were talented, hopeful, and vulnerable being sold false dreams, and he wanted to do something about it.
“People were telling them that their kids were great and then charging families money to get them recruited,” he said. “You couldn’t get recruited by paying money. They were falling for scams. I realized there were young men out there who were probably like I was. They needed guidance. They needed help.”
The academy is built on a bold promise. Boys enter between the ages of 10 and 12, and the organization commits to walking with them for a decade. The curriculum is holistic, centered on character, mental and emotional wholeness, mentoring, financial and digital literacy, and academic enrichment. Football may be part of some boys’ lives, but it is never the point.
The goal is to help them move confidently in rooms they were never taught how to enter.