Aaron Smith is a seasoned digital communications strategist with a strong background in marketing, stakeholder engagement, and organizational outreach. As Social Media and Engagement Manager at The Trust, Aaron leads efforts to build authentic connections and drive engagement across digital platforms.
He brings over a decade of experience from roles in labor organizations, political campaigns, and event production. Most recently, Aaron served as Communications & Digital Marketing Director at Workers United LDFS Joint Board, where he developed a comprehensive digital strategy that increased member engagement by 40% and expanded the organization’s social media reach to over 15,000 followers. His work also included targeted healthcare enrollment campaigns and CRM-driven communications planning.
Aaron’s earlier roles include the Independent Drivers Guild and HSG Campaigns, where he managed large-scale marketing budgets, built strategic partnerships, and implemented digital solutions that improved access to benefits and services.
Aaron earned a Bachelor of Arts degree in History and Political Communication from Rowan University. Aaron’s approach to digital communications emphasizes clarity, relevance, and trust—creating experiences that resonate with audiences and support meaningful engagement.