Spotlight

Barry Gardner

Trust Spotlights

Barry Gardner

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Barry Gardner is an 8-year NFL vet who played for the Philadelphia Eagles, Cleveland Browns, and New York Jets. After retiring from the league and discovering his passion of mentoring players, he recently launched his sports firm: BeGreat Sports.

Q
As you contemplated your decision to retire, what were some of the thoughts going through your head?
A

That’s a great question. Honestly, it was really out of my control – my time was up. I suffered a career-ending leg and ankle injury. I underwent three surgeries and two and a half years of physical and mental rehabilitation. My thoughts were always, ‘I love the game, I love the brotherhood, I love the camaraderie.’ I always thought I’d play as long as I could. I often tell the joke I wanted to play until they kicked me out of the league. Unfortunately, my time was up. I’m forever grateful to have been blessed with the opportunity to play 8 years in the league.



I always thought I’d play as long as I could. I often tell the joke I wanted to play until they kicked me out of the league.

I always thought I’d play as long as I could. I often tell the joke I wanted to play until they kicked me out of the league.

Q
What was your support network like?
A

My friends, guys I played with and against, coaches, my mentors, and my family were my rocks. The brotherhood within the league is special, and those guys are still my brothers today. From the time I was injured and throughout my transition, my support network walked side-by-side with me, every step of the way to a full recovery.

The brotherhood within the league is special, and those guys are still my brothers today.

Q
Is there anything you wish you’d known back then?
A

The game has changed tremendously. The players get bigger, faster and stronger each and every year – that’s never going to change. Within that, the resources available for recovery and restoration of the body have evolved as well. While I took really good care of my mind and body during my playing days, I wish the resources available for the players today were available during my tenure. I tell my clients every day, having a sound mind and body is what enables one to be great at their craft.

Q
How did you discover you wanted to transition into the “agency” side of football?
A

It actually happened organically. I live in Arizona, so I trained and then rehabbed at the EXOS facility here. During that process, they approached me with an opportunity to run the pre-draft training process for the linebackers. I am truly passionate about giving back, and I absolutely love the process that goes into preparing for the NFL. I was once in the young fellas’ shoes, so it was a no-brainer for me to combine my passions with a great cause – helping young men achieve their dreams. I did that for ten years.

I was once in the young fellas’ shoes, it was a no-brainer for me to combine my passions with a great cause – helping young men achieve their dreams.

In 2009, one of my good friends, Jaleel White, (people know him as Steve Urkel from Family Matters) introduced me to one of his friends who was leaving a larger firm to start an agency. J White contacted me and shared the details of the opportunity. My background being a former player, the work I had been doing at EXOS, my belief in the brotherhood that is the NFL, and the many relationships I have in league circles, collectively made the idea of being part of building something at the grassroots level that much more appealing. I took the meeting and 9 years to date we built a successful firm with some fantastic young men and families. Piggy-backing off that success, two years ago my vision for representation started to evolve with the game and the necessary demands of players and their families. I have an entrepreneurial spirit, and timing is everything in this business. July of 2018 was the right time, and I decided to move forward with my own firm, BeGreat Sports. I’m super excited about our progress and the future. Great things to come!

Q
Describe how you decided to launch BeGreat Sports and what that process was like.
A

My love for the business side of the sport has continued to evolve over the years. I'm a big picture thinker and have an entrepreneurial spirit. My mindset is this – to truly evoke change you have to plan, have a strategy to execute the plan, and surround yourself with like-minded people. Most importantly, you have to be willing to do some of the blocking and tackling as well. I wanted to create something truly about player growth and development, not just as football players but as young men. It’s my passion. I truly think there's a better way for players to be represented.

I wanted to create something truly about player growth and development, not just as football players but as young men.

As an agent, with the network I have cultivated over the years, I’ve been able to bring all of those relationships and resources together to truly create a platform about the players. Having former players involved, mentoring and guiding our young men, was paramount to my vision.

I've dedicated my second career to giving back to a game that gave me so much and afforded me so many opportunities. I have mentors and people who helped guide my life as an athlete and as a young man. I think it's incumbent for us as former players to really be a pioneer of something special, giving back and sharing in making dreams possible.

I've dedicated my second career to giving back to a game that gave me so much and afforded me so many opportunities.

Q
How does running your firm as a former player set you and your agency apart?
A

I speak from a true place of experience. I had some great experiences on and off the field, and I’ve also learned some very hard lessons. Those experiences form the foundation of what we are building, along with our core values as people. This business is about relationships – building them and cultivating them the right way. It’s about having the right people involved, being a good listener, giving the right advice, being reliable, being credible, being trustworthy, educating both the players and their family members, and truly caring about the interests of your clients. God gave us two eyes, two ears and one mouth for a reason. I believe my eyes, I listen attentively, and I always keep our clients’ best interests at heart.

This business is about relationships – building them and cultivating them the right way.

Working with players the last 11 years, training, mentoring, and in representation, has been a blessing. There are so many detailed items that go into ensuring their on and off the field success. Providing detailed and individualized plans for their success in a proactive way is the ultimate goal. Combining that approach with an attainable post-career plan and pathway forward for life after football, our guys will leave the game and move on to be successful in whatever walk of life they choose.

Q
If a former player is wanting to get into agent representation after football, do you have any advice for him?
A

Tell them to call me! On a serious note, I truly believe having mentorship and guidance from former players is very impactful. It makes a difference because players understand the game and the business inside and out. They lived it. An agent that hasn’t been privy to being in a locker room, being in the meetings, dealing with the injuries, dealing with the coaches, or the camaraderie, or lack thereof, in a locker room, can still be a good agent. However, not having experienced what that FEELS like mentally and emotionally is a difference-maker. Players know what those experiences feel like, so our approach and advice will come from a true place of having been there and done that.

I think more former players should get involved. It's made a difference in my life, as well as my clients’ lives – sharing my passion for the game and giving back to young men aspiring to achieve their dreams and create a pathway forward for themselves, their communities, and their respective families. My colleagues and clients are truly family, and it's an unexplainable bond.

My colleagues and clients are truly family, and it's an unexplainable bond.

Q
What has been your proudest moment since retiring?
A

My proudest moment since retiring is getting engaged. I’m getting married April 6th, 2019. Football’s mental and physical demands also have the same demands on your significant other. My fiancé has been there with me through a lot of that – both the great and difficult times of my life. I’ve accomplished a lot in my life and have so many more personal and professional goals to attain. Starting a family is the ultimate sacrifice and most selfless step one can take. I’m taking the next step in life with her, and I look forward to that.

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